Have you ever considered Bing as a search engine option?
For years, Bing has been the butt of Internet Explorer jokes, but with Microsoft’s recent acquisition, things are changing.
As a marketer, it’s important to keep up with the latest trends in SEO. While Google has dominated the search engine market for years, Bing is slowly making its way to the top.
With its user-friendly interface, Bing offers a unique experience for both users and advertisers.
According to recent data, Bing currently has over 12 billion monthly searches, accounting for over 36% of the US desktop search market share. And with Microsoft’s continued investment in Bing, we can expect to see even more growth in the coming years.
From an SEO perspective, Bing offers a number of benefits that Google does not. Bing is more transparent about its ranking factors, making it easier for marketers to optimize their content.
Additionally, Bing places more emphasis on social signals and offers more precise targeting options for paid search ads.
While Google still holds the majority of the market share, it’s important for marketers to consider the potential of Bing.
As Bing continues to grow and evolve, we may see a shift in the search engine market. It’s always wise to diversify your SEO strategy and consider all available options.
In conclusion, Bing is no longer the joke it once was. With its growing user base and unique features, it’s worth considering as a serious contender in the world of SEO.
Don’t let old jokes and stereotypes hold you back from exploring the potential of Bing.