AI is used to automate many tasks in digital advertising but its role has become increasingly important in recent years.
In fact, Advertising is the only business that has been pushing hard for AI and automation before anything else.
The First Automated Advertising platform is rooted back in 1992 (now known as IBM Campaigns).
Google, Meta, and YouTube ads have profitably replaced TV ads and newspaper ads as they are more targeted, more measurable, and more cost-effective.
Additionally, these platforms offer detailed reports on ad performance, which helps businesses to track the results of their campaigns and make necessary adjustments.
One of the key advantages of these platforms is that they use an auction system to determine which ads are shown.
This means that businesses only pay when someone clicks on their ad, which helps to keep costs down. This approach has empowered businesses to set their own budgets, so they can control how much they spend on advertising.
Let me remind you of a very hot tool in 2018-2020 that was used to generate a link to mask your Amazon product sales as an organic product search.
Hundreds of Amazon price trackers automate your pricing strategy to help in Buybox.
How can we forget DataDive that automated the whole competition analysis in three simple clicks.
How can we not mention all the things Perpetua has done, it’s an integrated platform for all of your needs, then there was this platform to cater to Amazon Attribution.
Every automated advertising report that you see is built via automated APIs in Google Looker Studio (formally Google Data Studio)
If I go a little bit outside of Amazon Space,
TikTok shop is probably the most amazing thing nowadays.
The reason is that it has a great return as it has a great automated algorithm that learns users’ likes and dislikes quickly and acts on them meaning the likeness of people purchasing via TikTok shop is higher than most platforms right now.
Google Performance Max, and even if you look at Google Shopping Ads, these are more or less automated since 2020.
Even Google Display Ads (if you run them on an audience) are a bit uncontrolled.
The reason to tell you all this is nobody is coming after your job.
ChatGPT or Bard, or other automated solutions are going to be here.
Only two people are going to lose their job over AI
1) the person who doesn’t use AI at all
2) the person who is too reliant on AI all the time.
Learn how to use AI to your advantage, and how it can assist you to manage your workload.
And most importantly,
Learn what mistakes it makes so you can already anticipate and correct them whenever it does.
Want to read about The Potential of AI in Creating Value for the Global Economy?