Prepare for an eye-opening conversation! George Schwartz, Founder Extension eCom, is set to challenge perceptions and share invaluable insights on Lead Gen and Cold Emailing for Amazon Agencies.

00:00 Highlights

01:21 Introduction

02:08 American Marketing Association

04:28 Exposure to AWS and 2 years at Amazon

05:15 Transition to Pet Niche from Beauty

05:55 Amazon Internal Team Advantage over External Service Providers

07:20 Difference in Physical and Digital Business Set-up in 2024

10:24 What exactly Extension Ecom is all about?

12:10 Agency’s Goal Should Align with Clients’ Goal

14:12 Amazon DSP / Remarketing

14:56 Endemic and Non-Endemic Advertising

15:40 When / How Upper Funnel Ads Work?

16:30 Psychology of Frequency of Impressions – Apple Marketing 18:00 How Should Small Sellers Approach Market in 2024

22:35 Anatomy of Product Launch on Amazon

23:13 Amazon for the Sake of Amazon or Profitability

24:50 Future of Amazon in 2 years from now?

28:00 What is the Best Way to Land an Amazon Client?

34:30 Why Lead Gen Companies Suck at Amazon?

35:55 Cold Email Marketing

38:28 Amazon Leads Through Ads or Volume?

Closing Remarks