Tune into this week’s episode of Adil Talks to hear from Mike Frekey, Managing Partner IG PPC and an Advertising maverick.

00:00 – Highlights

01:25 – Intro

01:57 – Align on what does look good with each of Your Client

03:03 – Low ACOS is the Most Important Thing

04:04 – Brand Owner and Ad Manager of Multiple Accounts

05:15 – Brand Analytics and Brand Positioning as Bestseller

06:20 – Pandemic and Evolution of Amazon

07:30 – Cost Per Click Fluctuation in Pre and Post-Covid

09:46 – FBM and FBA Which One is Beneficial?

10:40 – Price Wars and Sustainability on Amazon

12:25 – Keep a Log of Your Data

15:00 – Seasonal Sellers and Data Trends on Amazon

16:45 – From Sports Marketing to Advertising and Data Nerd

19:30 – Why Advertisers on Amazon don’t launch their products on Amazon?

20:20 – Amazon or Shopify in 2024?

23:45 – Sourcing From China

26:36 – TikTok Shop is Worthwhile?

30:16 – Walmart is an option for sellers other than Amazon?

32:30 – Outro